Ashley, the Squid Queen

When Ashley, the Squid Queen enters the battlefield, put X +1/+1 counters on it.
{x}{u}{u}, {t}: Put X +1/+1 counters onto all Cephalid, Crab, Crocodile, Fish, Jellyfish, Kraken, Leech, Leviathan, Merfolk, Octopus, Squid, and Whale creature cards you control.
{10}{w}{u}{b}{r}{g}, {ut}: Double all counters on all creatures you control.