Bleijoch, the broken Soul

Menace, hexproof.
Cold rage {2}{b}: Bleijoch, the broken Soul gains
+1/+1 and Lifelink until end of turn.
You may exert Bleijoch, the broken Soul.
When you do, he deals 3 damage to a non-black
creature an opponent controls.
"When there's nothing left to lose, no one to care for...
You realise that your freedom is worthless."