Blugeon Thug

Menace
When Bludgeon Thug enters the battlefield, if {b} was spent to cast it, target creature gets -X/-X until end of turn, where X is the amount of life you've lost this turn.
Bludgeon Thug enters the battlefield with X +1/+1 counters on it if {r} was spent to cast it, where X is the amount of life you've lost this turn.