Brand, Immolated Sovereign

When Brand, Immolated Sovereign enters the battlefield, deal X damage to all non-Elemental creatures.
Whenever another creature dies, put a +1/+1
counter on Brand, Immolated Sovereign.
{3}{p/b}{p/r}{t}: Sacrifice Brand, Immolated Sovereign.
Deal damage equal to Brand, Immolated
Sovereign's power to all creatures. If a creature
dies this way, its controller loses 1 life.
"He can't rest until it's all gone up in flames."
-Rakdos