Decadent Aristocrat

Highborn 3 (This creature enters the battlefield ruling 3 non-Lord creatures you control.)
{1}{b}, Sacrifice a creature ruled by Decadent Aristocrat: Put a +1/+1 counter on Decadent Aristocrat. Draw a card and you lose 1 life.
Every day his servants tremble in fear, hoping they
won't be chosen for the "service" today.