Max, Overseer of Memes

Max, Overseer of Memes comes into the battlefield with {x} +1/+1 counters
{r/g}:pick up a counter off of Max, Overseer of Memes and chuck it at an opponent ask on a scale of 1-10 how much it hurt. deal that much damage.
{2}{r/g}: give all Max creatures you control one +1/+1 counter