Undethal Rune Mark

Chose one: Creatures you control get +4/+4 and Lifelink until end of turn; Creatures you control are Unblockable until end of turn; Creatures you don't control get -2/-4 until end of turn; Deal 7 damage to target player or permanent.
Shall we suck the life from them? Possibly we strike with lethal precision? Perhaps weaken them to uselessness? Or maybe we should just blast them?